ANNOUNCING
Don’t Make It Look
Self-Published
The Indie Author’s Guide to Book Design
The exciting new book from veteran book designer George B. Stevens that will change the way self-publishing authors think about book design!
This book is written for the modern author.
Self-publishing is one of the modern wonders of the world. So why do so many self-published books still look like they belong in the bargain bin?
Don’t Make It Look Self-Published is a guide to help aspiring authors understand why book design matters and identify the most critical drivers of success.
“This isn’t just a book—it’s a game plan for serious authors who want to be taken seriously.”
—Kate Colbert
Author of Think Like a Marketer and Commencement, Founder and President of Silver Tree Publishing
Find your dream designer.
Collaborate with confidence.
Don’t Make It Look Self-Published will help you:
Understand the different kinds of book design resources, and determine the path that makes sense for you
Distinguish pretenders from professionals as you assess your options
Hone in on the qualities to look for in the design partner that’s right for you
Measure value in a book designer and provide critical perspective as you budget for the process
Ace the collaboration every step of the way — from cover to cover
Consider factors like rights ownership and AI impacts on design processes
Enjoy the ride! After all, design is when your book comes to life.
GEORGE B. STEVENS is a book designer, entrepreneur, author, and musician. With nearly two decades experience in the independent publishing industry, George has partnered with hundreds of authors from all over the world to bring their manuscripts to life through high-level design and expert collaboration.
About the Author
Praise for Don’t Make It Look Self-Published
“George has sat at the crossroads of content and design long enough to understand what most authors are really asking when they say, ‘Just don’t make it look self-published.’”
Steve Spangler
Two-Time Emmy Award Winner and Author, The Engagement Effect
“Stevens gives authors the language, the leverage, and the confidence to demand better. This isn’t just a book—it’s a game plan for serious authors who want to be taken seriously.”
Kate Colbert
Author, Think Like a Marketer and Commencement; Founder and President of Silver Tree Publishing
“Clear, practical, encouraging; a must-have for any author who wants to put their best book forward. From one indie author to another: you need this book.”
Anthony Damaschino
Author, The Empty Nest Blueprint and The Empty Nest Blueprint for Single Parents